1. Overview

AutoNation is committed to respecting the privacy rights of our customers and all visitors to our web site. We take this matter very seriously and have instituted many policies and procedures to ensure that your privacy rights are safeguarded. The following outlines AutoNation’s privacy policies and details the measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.

2. Our Promise

AutoNation provides you with a safe, no-hassle method of researching, shopping, and purchasing a vehicle. In this regard, we address the issues of security, full-disclosure, fair and honest pricing, and provide a thorough and specific Privacy Policy.

This privacy statement covers all the AutoNation websites and social media sites. If you have questions or concerns regarding this statement, please contact our customer support team at the following email address:

Customer.Relations@AutoNation.com

3. What information does AutoNation collect?

As part of the vehicle research and purchase process, information such as your e-mail address, name, and contact telephone numbers will be requested. This information will be used solely as described below. When entering information on the websites, it is transferred automatically to our lead management system (“System”). The System will automatically record the information and send it to an associate so that your inquiry may be answered promptly by a qualified representative near you.

AutoNation provides for limited employee access to the System. The System is a secured application that can only be accessed by entering a valid username and password. Once you have expressed interest in being contacted, the associate will respond through a personalized email or phone call. After the initial email contact, there may be several points of communication between you and the associate by either telephone or email. At any point in the relationship you have the option of indicating by either telephone or email that you no longer wish to be contacted by the associate. In this event, the associate will access the System and mark your customer record as ‘’closed’’, at which time, you are removed from ‘’active’’ status.

If you express interest in financing a vehicle, additional information related to creditworthiness will be requested by our dealership. This credit information will be treated in accordance with our financial information Privacy Notice and only be used in compliance with applicable federal and state law.

We collect information when you create an account and use the AutoNation websites. We also collect information you share with us from third-party providers, and technical and behavioral information about your use of the websites. We also collect information contained in the messages you send through our AutoNation websites and social media platforms.

Information you choose to provide

• Registration information, such as username and password, language, email and/or phone number.
• Profile information, such as name, address, social media account information, and profile image.
• Information we obtain from other sources.

We may receive the information described in this Privacy Policy from other sources, such as:

4. Cookies

We and our service providers and business partners use Cookies and other similar technologies (e.g. web beacons, flash Cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the websites, to enhance your experience , improve the websites, and provide you with targeted advertising across your different devices. Cookies are small files which, when placed on your device, enable the AutoNation websites to provide certain features and functionality. Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device.

Additionally, we allow these service providers to collect information about your online activities through Cookies. We and our service providers link your contact information with your activity on our AutoNation websites across all your devices, using your email, or other log-in or device information.

We may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.

You can turn off Cookies in your browser settings, but this may make certain aspects of your car shopping experience take longer or be less convenient, like website loading time and personalization.

How we use your information

As explained below, we use your information to fulfill and enforce our Terms of Service, to improve and administer the websites, and to allow you to use its functionalities and increase the accuracy of the communications you receive. We may also use your information to, among other things, show you suggestions, promote our products and services, and customize your online experience.

We generally use the information we collect:

• To fulfill requests for products, services, AutoNation websites functionality, support, and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback
• To customize the content you see when you use the websites. For example, we may provide you with services based on the zip code settings you have chosen or show you content that is similar to content that you liked or interacted with.
• To send promotional materials from us or on behalf of our affiliates and third parties.
• To improve and develop our AutoNation websites and conduct product development
• To measure and understand the effectiveness of the advertising we serve to you and others and to deliver targeted advertising
• To make suggestions and provide a customized ad experience
• To use user content as part of our advertising and marketing campaigns to promote our brand.
• To understand how you use the websites, including across your devices.
• To communicate with you, including to notify you about changes in our products and services
• To combine all the information we collect or receive about you for any of the foregoing purposes

5. Internet-Based Ads

Cookies and other web collected information also assist us to display interest-based advertising on websites outside of our own, including but not limited to Facebook, other social networks, and blogs. Interest-based ads can also be referred to as personalized, dynamic, or targeted ads.

These Cookies help create a relevant ad for you based on how you have interacted on our websites, so that our advertising is more helpful to your car shopping needs.

6. Updating Your Advertising and Privacy Preferences

We support your rights as a consumer, so we have provided below a list of ways you can update your ad preferences.

To clear your Cookies and browser cache, locate your browser settings and privacy controls. This process depends on your internet browser and more information is available in your browser’s help section. If you revisit one of our websites after clearing your Cookies and cache, Cookies will be gathered, and you may begin to see our Interest-Based Ads again.

If you are receiving ads from networks in the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, you can follow these links to opt-out of their personalized ads:
http://optout.networkadvertising.org/ & http://optout.aboutads.info

Note – You may still see ads, but they will no longer be based on your interests and may be more general in nature.

Facebook – When utilizing Facebook, if you prefer not to see our advertisements you can follow the steps outlined here to hide all future ads from your news feed:
https://www.facebook.com/help/146952742043748

Find out more information on Facebook advertising here:
https://www.facebook.com/help/516147308587266/

This site is being monitored by one or more third-party monitoring software(s), and may capture information about your visit that will help us improve the quality of our service. You may opt-out from the data that SmartPiXL is collecting on your visit through a universal consumer options page located at
https://smart-pixl.com/Unsub/unsub.html

Some information, like how you came to our site, is available through Google Analytics. You can learn more about how Google uses your information at:
https://www.google.com/intl/en/policies/privacy/

You can opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

7. Does AutoNation track my visits?

At AutoNation, our site may also gather information about which areas of our site receive the most visits and user visit history. This is done by the placement of a Cookie on your computer. Additionally, we send site metrics information to a third-party service provider using Cookies and web beacons, who then aggregates the captured data. The type of data captured includes search engine referral, traffic driven by ad banners or other online promotions, how visitors navigate around the site, and the most popular pages. We also track technical information, such as the browser version and operating system of visitors, to deliver a better site design for our visitors. The data is analyzed, generating several different types of reports showing different views on the data collected. Our third-party metrics provider is obligated to strict confidentiality restrictions and is not permitted to sell or use our dealer’s aggregate site data for any purpose other than for providing us with the metrics information. We capture information about individual’s use of the site. We also enhance data we collect about you from third parties, other sites, and social media.

8. How is email used on AutoNation?

When you provide us with your email address, either directly or via a third party at your request, we use it to communicate with you and provide services/offers, promotions, pricing information and/or complete transactions. We may also use your email to communicate with you about required vehicle maintenance or recalls or other safety related messages.

9. Does AutoNation share any information it collects with outside parties?

At AutoNation, we consider the information you choose to share with us personal and confidential. We will not rent or sell your name, address, e-mail address, credit card information or personal information to any third party. We may provide your information to third party service providers (subject to confidentiality agreements) that perform services on our behalf or to vehicle manufacturers or their respective captive finance companies. There are several points within our sites that link to third party sites (e.g., Kelley Blue Book, CarFax, Service Appointment scheduler) that may require various pieces of personal information. Each of these sites has their own Privacy Policy governing use on their sites. Web site visitors may check the specific privacy statements of any web site before providing any personally identifiable information.

10. Sharing of Information among affiliates

Our affiliates are other companies in the AutoNation, Inc. corporate family. In addition to using affiliates to perform services, we may share your information among our affiliates.

11. Does AutoNation provide a way to update or remove personal information?

A customer wishing to change, or update, personal information may do so at any time by contacting AutoNation by email at:
Customer.Relations@AutoNation.com

12. Why are we telling you all this?

Because AutoNation is a firm believer and active participant in consumer privacy, we maintain these policies that give our visitors full disclosure. AutoNation believes in improving the customer’s online shopping experience through the responsible and secure collection and usage of customer data.

13. Your Consent

As a condition to using the AutoNation sites, we require your approval to collect this data. By visiting AutoNation sites, you agree that we may collect and use this information as stated in our privacy policy. If we change our privacy policy, we will post the changes on this page, so you are always informed about what information we collect, how we use, and under what circumstances we disclose it.

14. Changes in this Privacy Statement

If we decide to materially change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

15. AutoNation Security Statement

Our Security Procedures

The security of customer information is very important to us and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard non-public personal information about you. We limit access to personal and account information to those employees and agents who assist us in providing products and services to you. Employees who fail to follow our established standards are subject to disciplinary action. We also require third parties to whom we disclose nonpublic personal information to adhere to this Privacy Policy and to establish information security procedures.

16. Secure Technology

AutoNation uses Secure Sockets Layer (SSL) encryption technology to protect your personal information provided on credit applications and where credit card information is required. SSL encrypts or codes this information as it travels over the Internet and is then decoded by AutoNation and its business partners who facilitate your transactions on this web site.

We do not read personal communications. We do not give out your telephone number, credit card information, or screen names, unless authorized to do so or as required by law.

17. How do I know when my information is protected?

You can tell if you are using a Web browser that supports SSL if a “key” or “padlock” icon appears in one of the lower corners of your screen (For example, when using Internet Explorer you will see a padlock). When you enter a secure page, the key is “un-broken” or the lock is closed. This means that your communications are now secure, encrypted, and cannot be read by non-authorized sources. Another sign that you are in a secure transaction mode is a URL that begins with “https:”. When you see any of these symbols on your browser, you know that your information is protected and you can interact with the website with confidence.

18. Security and Applying for a Loan

When applying for an auto loan on the AutoNation web site, your credit application is sent directly to the dealership that you have chosen. The credit application is securely collected and transmitted using SSL technology that encrypts your personal information as it travels over the Internet. (Please see our security statement above for further details.

19. Privacy and Applying for a Loan

At AutoNation, we take your privacy very seriously. We know that information about you and your finances are sensitive. As we point out in the Consent Statement you must read before submitting a credit application, your credit application is submitted to the certified AutoNation dealership of your choice. Only duly authorized and qualified personnel at the dealership have access to your credit application. We will ask you for your contact information, such as name, address, phone, and email address; your financial information, such as monthly income, amount of debt, monthly rent or housing payment; and sensitive information such as date of birth and social security number. By submitting your credit application, you are giving consent to the authorized AutoNation dealership selected at the beginning of the application process to investigate your credit and employment history. A credit report may be obtained, in connection with this application, for a renewal or extension of credit for which application was made. Upon request, you will be told if a credit report(s) was/were obtained and given the name and address of the credit reporting agency(ies) providing the report(s). Your credit information may be shared with third party lending institutions, which have a business relationship with the dealership that you have chosen for the purpose of providing auto loans. Once you have completed and submitted the credit application, you will be presented with a “Thank You” page. It is suggested that you print this page by pressing the print button on your browser. If you have any questions or concerns regarding your credit application, please contact the dealership. The information received from consumers and/or customers who apply for and/or receive financing for personal, family or household purposes credit transaction is subject to our Financial Information Privacy Notice.

20. Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

21. How This Policy Applies to You

This Privacy Policy applies to our website users and this Privacy Policy replaces our previous disclosures to you about our information practices.

22. California Consumer Privacy Act (CCPA)

As a California Consumer, you have the following rights:

• The right to request, up to 2 times in a 12-month period, that we disclose to you, free of charge, (1) the categories of personal information we have collected, disclosed or sold about you in the last 12 months, (2) the categories of sources from which the personal information was collected, (3) the business purpose for which we use this information, (4) the categories of third parties with whom we share your personal information, and (5) the specific pieces of personal information we have collected about you in the last 12 months.
• The right to opt-out of the sale of your personal information to third parties.
• The right to request, up to 2 times in a 12-month period, that we delete personal information that we collected from you, subject to certain exceptions.
• The right to not be discriminated against for exercising any of these rights.

AutoNation does not sell your information, including the data of any minors. However, we do share your information with various service providers and third parties for business purposes such as:

Business Reasons

1. 1. To process and submit financing applications, including to apply for credit, lease or credit pre-qualification.
2. 2. For security, fraud protection and insurance purposes, a copy of the driver’s license is obtained to permit a customer to test drive a vehicle.
3. 3. To process, complete, and maintain records on transactions including servicing or purchases of vehicles, products, parts or accessories.
4. 4. To provide complete warranty coverage on vehicles, products, parts, service, and accessories.
5. 5. We retain your selection for text opt in/opt out for legal compliance and to ensure customers who opted out are not sent any text messages.
6. 6. To provide and communicate recall notifications to customers.
7. 7. To reserve a vehicle that a customer expressed an interest in and requested that it be reserved.
8. 8. To schedule, manage and keep track of customer appointments.
9. 9. To complete a vehicle appraisal.
10. 10. To maintain records of when customers decline a service or sale.
11. 11. To provide interest-based advertising and improve user experience on our website including audit of ad quality, position, counts and compliance.
12. 12. To respond to consumer inquiries, including vehicle interest, request for information, Customer Support online, phone calls, and in-store inquiries.
13. 13. To respond to consumer inquiries, including vehicle interest, request for information, Customer Support online, phone calls, and in-store inquiries.

AutoNation shares information with these categories of service providers or third-party businesses depending on your transactions:

1. Vehicle Manufacturers (OEMs)
2. Financial Institutions
3. Lead providers
4. Product manufacturers/administrators
5. Government agencies
6. Promotional or other fulfilment vendors
7. Marketing support vendors
8. Transaction support vendors (e.g., check guaranty, rental car, payment processors)

AutoNation collects and may share the following categories of personal information about you based on your specific interactions with the company in the past 12 months:

You can submit a verifiable consumer request to know or request for deletion by any of the three options below:

To verify your identity AutoNation will need you to provide your name, address, email, phone number, last 4 of your SSN and your date of birth. In addition, our third-party identity verification provider will require your authorization to access your credit report.

If you have an Authorized Agent:

You can have an Authorized Agent complete a request on your behalf if you both come into a California AutoNation store and provide proof of identity with a driver’s license or passport and provide your consent for the Authorized Agent to complete your verifiable consumer request via mail-in form.

Revised: 10/27/2021