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Shopping for a new car or truck should be fun and exciting, not challenging. The Dealer of Excellence Program recognizes leading retailers who go the extra mile for their customers to help them find the right dealer with a sales team just as dedicated to providing an exceptional customer experience as they are to selling a vehicle. AutoNation is proud that 143 of our stores have received this prestigious honor for their commitment to the customer sales experience.
J.D. Power created the Dealer of Excellence Program to recognize dealerships nationwide for their outstanding sales experience to distinguish them as high performers in the retail automotive marketplace. Certified dealers are held to high objective standards, limiting those who qualify to the top 2%-3% of all dealers nationwide.
Qualifying dealers must pass a dealership audit and show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to:
From the customer’s point of view, Dealer of Excellence is a stamp of approval that provides confidence in the new and used vehicle shopping experience.